The 2015 comprehensive plan, Destination Colleyville, will guide the city through 2035. The plan recognizes what makes Colleyville one of the best communities in North Texas and outlines how it can continue to uphold that status and enhance its quality features.

City staff, with the planning consultant firm HALFF, began developing the plan in November 2013, and during the next 18 months conducted public meetings and workshops to involve the public in its development. It also uses existing city plans, including the Water & Wastewater Master Plan and the 2011 Parks, Recreation & Open Space Master Plan.

Destination Colleyville builds upon the 2004 Comprehensive Plan and establishes several principles to maintain and build upon. These include:

• Preservation of neighborhoods
• Enhancing economic resilience and securing the economic backbone of the city
• Creating a connected Colleyville
• Enhancing Colleyville’s character and brand
• Enhancing amenities and services

The plan addresses economic development, transportation, housing, City services, and character through goals, action steps, policies, and benchmarks that echo Colleyville’s principles.

It acknowledges the city’s potential for economic development and encourages expansion of the retail base through commercial redevelopment opportunities. One of the plan’s major initiatives is to enhance Colleyville Boulevard’s role as a key commercial corridor and support businesses along the roadway.

A primary goal for transportation is to implement the Master Thoroughfare Plan, which delineates the city’s street network. The plan also advises that future improvements balance mobility and capacity with the preservation of Colleyville’s character. An early version of the plan included discussion of extending McDonwell School Road to Pleasant Run Road, but the City Council removed that item.

The goal for Colleyville’s homes and neighborhoods is to preserve the high-quality, large lot, natural setting neighborhoods while improving connections and amenities. The plan encourages enhancing neighborhood-level amenities such as pocket parks, and sidewalks and trails. It also requires new residential developments to contribute to the city’s “rural feel.”

The strategy for regulating the city’s growth is to maintain a 1.8 dwelling units per net acre maximum density.

The comprehensive plan establishes a goal for the City to maintain the integrity of the existing land uses by following a Future Land Use Plan map that reflects the land use mix and character of desired development.